Soon Yu
Author
Summary
Learn how to create a brand that stands the test of time. Branding thought leader Soon Yu provides a framework for building iconic brands.
Some brands stand the test of time. They stick around, through market fluctuations and shifts in consumer preference and demand. But what makes a brand timeless? Is longevity something you can control? Join thought leader Soon Yu, author of Iconic Advantage, in this LinkedIn Learning course on creating brands...